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There are major opportunities for Finnish companies in the US energy market, but success requires careful preparation. This was the message from Jarmo Sareva of the Consulate General of Finland in New York during Vaasa EnergyWeek.
Jarmo Sareva, Consul General at the Consulate General of Finland in New York, shared a clear message with Finnish companies looking to enter the American market.
His advice can be summed up in three points.
”Be prepared, be present and be bold.”
He emphasized that the energy market in the United States is highly complex and essentially consists of several regional markets.
”The right partner in the right place can therefore be crucial.”
Do your homework
The first piece of advice is about preparation. Companies need to do their homework thoroughly and avoid trying to save money by taking shortcuts.
According to Sareva, everything from sales materials to contracts must be carefully prepared and of high quality.
”Trying to save money at the beginning can become expensive later. In the end, it is all about building trust.”
Be present
The second piece of advice is to actually be present in the United States.
To build relationships and trust, companies need to be active, attend events and meet people in person.
”Online meetings alone are not enough.”
Be bold
The third piece of advice is about courage. To succeed in the US, companies need to stand out and clearly explain why their solution is the best.
Sareva also highlights the importance of storytelling.
”Companies must be able to tell a strong story about their solution. Investors follow stories.”
At the same time, he praised the energy cluster in the Vaasa region.
”Companies here on the west coast already understand much of this. You are an inspiration for the whole of Finland.”
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