The writer Ted Wallin is Head of Offering, Information Management, Atea Finland.

”Being an electricity consumer has been rather frustrating this autumn. The challenges of the electricity market give rise to a discussion about what is ethical and what isn’t. How should companies succeed in delivering profit, while simultaneously tackling new market challenges and also staying on good terms with their stakeholder groups such as customers, employees, suppliers and society as a whole? There is, of course, no simple or right answer to that question, but we can hopefully become a little wiser by looking into different perspectives.”